Drive In’s are all the rage these days. It seems everywhere you go folks are talking about “their drive-in”. In our trade publication, “Box Office”, there is a nice article about drive-in’s this month. The author, David Binet, focuses on celebrating American Drive-ins through the years. Binet says, “Today’s drive-in cinema feels much like the drive-ins of yesteryear, only with some significant improvements.” Significant is right! Digital projection is transforming drive-in’s across the country. Today there are approximately 368 Drive-in theaters left in the United States. Those theaters have a screen count of 611. Amazingly, new drive-in’s are being built. The newest in Fort Worth, Texas (where year round operation is possible). While most drive-in’s close not because of a lack of business, but because of the cost of digital conversion, the drive-in’s that operate year-round are more likely to succeed. Many single screen operators, with seasonal operations, are being forced to close because of the cost of the conversion. It’s sad to say goodbye to their place in Americana and I’m certain their towns and cities will miss the night life.
We’re fortunate to have purchased the Holiday Twin in 1979, and had many years of successful operation and strong support from the Fort Collins community and surrounding areas. We planned five years for the digital conversion, making sure we had the cash and financing it would take to succeed. With the conversion complete and the remodeling finished we’ve had two weekends “under our belt”. Our patrons are noticing a huge improvement in the picture quality. One customer told me, “It’s like going from your old black and white set to a new HD TV!”
For Wes and I, our enjoyment comes from seeing our patrons enjoy the outing and the time spent with their friends and families. It brings a smile to my face when I see little ones in their “jammies” out to see the latest kid movie with their family. That is really what we are all about. Providing a safe, enjoyable place for you to come and enjoy a movie or two under the stars. Plus some great food to tempt you!
We’re looking forward to a fantastic summer. We hope to see you many times this season…..you and the dancing hotdogs 🙂